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Products are formulated to protect and perfect all hair types and textures.
July 22, 2026
By: Lianna Albrizio
Aveda is championing individuality with its new One for All Leave-In Elixir.
Approved by Cruelty Free International and 99% naturally derived, One for All is formulated to protect and perfect all hair types and textures, while delivering 25 benefits in one lightweight formula.
The numerous benefits coincide with the campaign featuring 25 individuals who represent a wide range of hair types, textures, identities and personal stories.
“The One For All campaign embodies a feeling that’s warm, joyful, and unapologetically human,” said Kim Ho, Vice President of Global Creative at Aveda. “It spotlights the unique beauty in every person, the freedom that comes from being your truest self, and the idea that our hair is an extension of our souls and spirits.”
For more on the professional haircare market, go here.
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